What do you do if you do not stand a number occupies square meters, but an entire room? And the goal is to get as many visitors to the fair? Then you create a space full of experiences, which triggers all visitors to look, listen and try.
For Microsoft, we invented the concept of the Future Cloud Terminal. This departure from the ‘cloud’, visitors could check in at various boarding gates for various destinations (Microsoft solutions). By making contact with multiple destinations and other presentations or activities to attend were the visitors Frequent Flyers and they were given exclusive access to the special lounge including a luxury espresso bar. But also for other visitors there was plenty of catering, which was presented at a special conveyor belt with Microsoft suitcases. Future Cloud Terminal also offered sufficient place to network or relax. After the Mission Control Room, which we developed in 2014, we have started a trend with this position, which does look the visitors DHPA TechDays full of expectations for next year.