Digital exhibition stand for Dropbox
OBJECTIVE: Appealing exhibition floor
LOCATION: Hangar 2, Katwijk
Dropbox is working on strengthening its position in the Netherlands. They do this by presenting themselves at various events and fairs, such as the KPN Digital Dutch event. We have developed a concept full of innovations for this. The stand became a real eye catcher and generated a lot of traffic.
The entire floor of the stand consisted of LED panels. Thanks to these special LED panels, moving video images could be shown on the floor. This innovative floor is used in a larger format at the Eurovision Song Contest and the Victoria Secret Fashion Show.
Visitors to the booth felt as if they entered the world of Dropbox. On a specially developed column in the style of the Dropbox logo, they were able to work on interactive documents with multiple people on touch screens at the same time. So they could experience the benefits of Dropbox itself.